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Friday, September 25, 2009

The Nutrisystem Diet and Its Creator

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By Jesse Regan

With all the diet programs and weight loss trends that are abundant in the market today, how do you know which one to choose? After doing research, you see that the Nutrisystem diet is just one of them. If you want something that is simple and if you do not have the time and energy to count calories, plan the meals, shop for the food, cook it and size the portions before you eat them, then the NutriSystem Diet is the perfect choice for you.

With the Nutrisystem Diet, you just have to make your food selections and then get a whole month's worth of meals delivered to your doorstep in microwave-ready containers, including desserts. This system is perfect for someone who does not want the hassle of thinking about planning, shopping for special foods while taking note of the calories each one has, cooking, and most especially dealing with having to consider the portion sizes of each dish in the meal. Doesnt this program seem like the most perfect diet possible?

So who is the genius that came up with this system? Well, a Horsham, Pennsylvania-based company called NutriSystem, Inc. is actually responsible. Founded in 1972, NutriSystem, Inc. started out by developing a liquid protein diet program. After a barrage of similar products hit the market, NutriSystem, Inc. decided to stop the program and develop something else. They did a lot of trial and error before they decided to open up a chain of weight loss centers wherein the customers would come in, be weighed in and then prescribed pre-packaged portion-controlled meals to bring home.

This worked for a few years, but eventually the company went bankrupt in the early nineties. However, NutriSystem Inc. decided to try again, opening its doors in 1999 with a revamped image and diet program. They became an online meal delivery service where dieters could order their meals online to be delivered to them. Thus, the NutriSystem Diet was born. And in early 2000, they expanded their services to include phone-in orders of their monthly assortment of delicious, low-fat and low-sodium meals.

Their next step was to include older customers and males into their key demographics. This gave the program even more popular among the dieters. In 2008, the company renamed the program to NutriSystem Advanced and then partnered up with QVC, a television-marketing program known for its one hour and a half infomercials.

What sets this company apart from the others is that in its advertising and marketing strategies, they made a point not to hire celebrity endorsers. Instead, they focused on real women living normal lives. This made its consumers " who are mostly women " have more realistic model and inspiration to continue with the program and losing weight. For someone who is too lazy or even unable to really take time to exercise, and for those who think that depriving themselves in order to lose weight is a really bad idea, enrolling in the NutriSystem Advanced Diet Program is the best way to lose all that extra weight, with no hassle at all.

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