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It is important to try and find an edge of some kind and a certain type of advantage over the other businesses that surround you, so you should think about employing specific restaurant tactics to help you. Innovation is very important in this industry and those are able to think on the run and are flexible will always succeed.
Customized restaurant tactics are necessary because traditional promotions and advertising have limitations. Use these tactics if you are trying to get into a specific market. You might find that a nearby mall attracts a high proportion of school age visitors and in this case you could aim a promotion at the nearby high school specifically tailored to link the school with the mall.
Direct marketing should be used to supplement any bread-and-butter marketing operations that you have in place. Always remember that you should never classify your store as run-of-the-mill and should be prepared to use a variety of restaurant tactics to broadcast why you are different from the regular breed.
If you are considering direct marketing as one of your restaurant tactics, try putting together a personalized letter from the manager and distributing this to strategic groups. For example, you could get in touch with your local post office and see if you can get a list of recent arrivals to the area. A mailer could take the form of a welcome letter, enticing them to come in for a free appetizer.
If you want to make sure that you keep an edge on the competition, be careful when you are preparing to put in place specially designed restaurant tactics. Keep all the details close to your chest and do not broadcast any details until you are ready and then only tell those who need to know.
Consider introducing an element of curiosity and excitement to your promotions, these often turn out to be successful. If you find that sales are flagging or you are approaching a traditionally quiet time, come up with some creative ideas to give the place a boost. How about sending out an invitation including a key to a "treasure chest", which is located within your restaurant?
Before you embark upon a program of restaurant tactics, be sure that your operation is ready. You need to maintain a high level of customer service and employ only the best waiters, supervisors and front of house staff, chosen according to their people skills. Ensure that your standards are very high or there is no point in being aggressive as direct marketing will hardly benefit you if you are driving traffic through an inefficient operation!
Research is very important and you should not be afraid to contact online resources and ask questions if you have marketing issues specific to your restaurant. Help is readily available. - 24553
Customized restaurant tactics are necessary because traditional promotions and advertising have limitations. Use these tactics if you are trying to get into a specific market. You might find that a nearby mall attracts a high proportion of school age visitors and in this case you could aim a promotion at the nearby high school specifically tailored to link the school with the mall.
Direct marketing should be used to supplement any bread-and-butter marketing operations that you have in place. Always remember that you should never classify your store as run-of-the-mill and should be prepared to use a variety of restaurant tactics to broadcast why you are different from the regular breed.
If you are considering direct marketing as one of your restaurant tactics, try putting together a personalized letter from the manager and distributing this to strategic groups. For example, you could get in touch with your local post office and see if you can get a list of recent arrivals to the area. A mailer could take the form of a welcome letter, enticing them to come in for a free appetizer.
If you want to make sure that you keep an edge on the competition, be careful when you are preparing to put in place specially designed restaurant tactics. Keep all the details close to your chest and do not broadcast any details until you are ready and then only tell those who need to know.
Consider introducing an element of curiosity and excitement to your promotions, these often turn out to be successful. If you find that sales are flagging or you are approaching a traditionally quiet time, come up with some creative ideas to give the place a boost. How about sending out an invitation including a key to a "treasure chest", which is located within your restaurant?
Before you embark upon a program of restaurant tactics, be sure that your operation is ready. You need to maintain a high level of customer service and employ only the best waiters, supervisors and front of house staff, chosen according to their people skills. Ensure that your standards are very high or there is no point in being aggressive as direct marketing will hardly benefit you if you are driving traffic through an inefficient operation!
Research is very important and you should not be afraid to contact online resources and ask questions if you have marketing issues specific to your restaurant. Help is readily available. - 24553
About the Author:
Author Jose L Riesco shows you the most effective methods for getting more people into your restaurant at www.myrestaurantmarketing.com. Discover restaurant tactics here.
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