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Monday, May 4, 2009

Alessi Girotondo Objects - Reminder of Childhood Happiness

/ On : 2:10 AM

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By Axel W.

"Girotondo" is the Italian word for a simple children's game. The icon that defines the game is familiar to everyone. Just observe the little paper cutouts that have been around for generations. Clever designers adapted that design and applied it to a range of household items that delight the senses.

In its simplicity, the Girotondo Keyring (AKK44) provides a perfect example. The section holding the keys forms a loop that resembles a child's jump rope. The portion you hold with your hand looks like that little person. The result? Humor and that little shock of recognition. You see a familiar icon in an entirely new setting. Alessi Girotondo at its most basic.

In some cases, say a Magnet Set (AKK43), that design icon is all that is needed. No extra ornament or features. Go beyond the ordinary when you have to tack a note to the refrigerator.

Now relax your mind with a good book. Take a trip to your quiet spot and take along a little Girotondo Bookmarker. The bookmark (AKK53) does more than simply keep your place in a novel, though. It turns a mundane task into a reminder of childhood happiness.

In the kitchen, Girotondo can perform a number of tasks, each with the same sense of joy and ease that a child in summer enjoys. A Breadstick Holder (AKK09) may be pierced with that iconic shape stamped in mirror-polished stainless steel. Easy to clean, safe, and very lovely, these items are a favorite of many.

Extend the joy with a Fruit Holder (AKK05). The bowl is large enough to hold several apples, peaches or oranges but its functional value is only a small part of the package. Made of the same mirror-polished stainless steel as the Breadstick Holder, it creates synergy on your table.

Complete the design with a Girotondo Pepper Mill (KK48). The mill section is stainless steel polished to a high sheen. The rotor is in PA. Lovely. Simple. Top off the container with a Girotondo in blue or green and you have a work of art that does double duty as a spice dispenser.

Now relax in your home office after a fine meal. Girotondo follows you there, too. The Pencil Holder (AKK41) will bring a smile to your lips as you see it sitting on your desk. Look left and see your Girotondo Photo Frame (AKK22), with its little icons dancing around the border, just as your little one does in the photo. Use the Envelope Holder (AKK40) for all your correspondence and turn a dreary chore into a cheerful task, thanks to the row of Girotondo figures.

This simple yet innovative design can and has been used in dozens of objects. That flexibility lets you decorate in a dozen ways while filling your practical needs around the home. Alessi can show you how. - 24553

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